USE OF SOCIAL NETWORKS IN MODERN RECRUITING IN UKRAINE

Abstract

The authors of the article analyze the role of social networks in the area of recruitment in Ukraine. Development and formation of the fundamentals of personnel recruitment has been reviewed, the main aspects of social recruitment have been analyzed. Typical mistakes that even experienced recruiters make when working with social networks have been outlined: absence of a strategy that would include analysis of competitors, identification of audience, selection of communication channels and tools for interaction with it, company brand building, etc; content, page aesthetics or publications of poor quality, absence of the analysis of the development of the page in the social network, etc. Advantages and perspectives of recruitment via social networks have also been identified. Tools of different platforms have been compared. Activity of the audience in using social networks for job search has been researched. The wishes of candidates regarding the content of the pages of recruiters and companies, as well as the key aspects of improving the communication between the candidate and the recruiter have been revealed by conducting a survey. Recommendations for the development and use of certain social networks have been provided.