STRATEGIES OF DEVELOPMENT OF PRODUCTION ENTERPRISES IN UKRAINE: POST-WAR RECONSTRUCTION

Abstract

The conditions of war can lead to significant losses for domestic manufacturing enterprises, which are caused by many factors. These losses are caused by a catastrophic decrease in demand for domestic products and the overall quality of life of the population, which also reduces the demand for products and further complicates the already difficult situation for the relevant economic entities. In addition, such losses are caused by negative changes in the market and other environments, which may require changes in approaches to production and product sales. This situation is not simple; however, if production enterprises manage to maintain their functionality or potential for recovery during the post-war reconstruction period, these entities will have significant development opportunities provided that situational strategies for post-war development are developed. Therefore, the article examines the peculiarities of forming a situational development strategy for production enterprises in Ukraine during the post-war reconstruction of the national economy and infrastructure of the country. The article emphasizes the basic attention to the fact that the content of development strategies for production enterprises in Ukraine during the post-war reconstruction is situational. This specificity is since only situational strategies and reactive measures characteristic of them are always used depending on current circumstances to ensure success in a particular situation. Signs of situational strategies may include adaptability (developed to address specific problems or situations, thus they can be changed or adapted depending on circumstances), short-term focus (oriented towards achieving a specific goal or solving a specific problem within a limited time frame), experimental nature (as such strategies may be experimental involving new ideas and approaches to problem-solving or improving outcomes), innovativeness (can stimulate innovative approaches and practices that help solve problems and develop the enterprise). For further research in this direction, it may be useful to examine in more detail specific ways and methods of attracting investments to restore production capacity, as well as to study the experience of other countries in post-war reconstruction and industrial development. Additionally, it would be worthwhile to explore the potential applications of innovative technologies in restoring production capacity, which could contribute to a rapid and effective recovery of the country's economy.