THE FORMATION AND IMPLEMENTATION OF INTERNATIONAL INVESTMENT STRATEGY OF AN ENTERPRISE: METHODOLOGICAL ASPECT
Abstract
International investing has every reason to become a key factor in solving the problem of stopping the economic recession and subsequent economic development in Ukraine. Positive actual and potential impact of international investment process in the socio-economic situation in Ukraine makes for an in-depth study of the characteristics of the formation, movement and use of the world's investment resources. Investment resources are used, firstly, to ensure the normal operation of the business, and secondly for its sustainable development, modernisation and introduction of new technologies, i.e. innovation. Based on research of scholarly sources appropriate to formulate a generalized definition of "investment strategy" as the system's long-term goals of the international investment activities of the entity (state or company), which is determined by the long-term objectives of its development with the aim of achieving the desired effect by selecting the most effective ways of achieving their goals. On the basis of a comprehensive analysis of foreign trade activities of industrial enterprises of the Kharkiv region, the authors propose a focus on the financial security of foreign economic activity through the development and implementation of international investment strategy. To justify the level and nature of influence of factors on level of investment activity of the enterprise the authors have developed a mathematical model for assessing the impact of factors on the profitability level of own capital of the enterprise using the method of correlation and regression analysis. To develop effective strategies to attract foreign investment resources, which the authors propose the following sequence of actions for the development and implementation of international investment strategy of the company, which is based on an integrated approach in management of foreign economic activity of the enterprise in the conditions of unstable external environment. Thus, the developed recommendations will contribute to flexible adaptation of foreign economic activity of Ukrainian industrial enterprises to changes in the external environment and increase its efficiency.
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