RESEARCH OF THE ESSENCE AND STRUCTURE OF THE ENTREPRENEURSHIP POTENTIAL OF THE ENTERPRISE

Abstract

The essence and significance of the rehabilitation potential of the enterprise as a tool for managing the health improvement of the enterprise are investigated. It is proved that in the present economic conditions the enterprises should maximize their potential, taking into account the current scientific methods in the formation of both current and future plans of the enterprise. It is determined that each stage of the enterprise development involves realization of a certain potential of the enterprise, therefore it is expedient to consider such element of economic potential as a remedial potential at the stage of crisis. The article is devoted to the research of actual theoretical and methodological and practical aspects of the assessment and management of the rehabilitation capacity of industrial enterprises on the basis of the use of their rehabilitation potential. An appropriate methodological basis for modeling and forecasting the likelihood of bankruptcy of enterprises, identifying their remedial potential and forecasting the possibility of restoring remedial capacity have been developed. The essence and characteristic features of enterprises' remediation capacity are characterized. The extended internal structure of the enterprise's redevelopment potential has been determined and the methodology for its evaluation has been developed. The mechanism of financial management of enterprises' rehabilitation capacity has been developed; Possibilities of application of foreign experience of management of the rehabilitation capacity in Ukraine are considered, and also the estimated calculations of the rehabilitation capacity for the investigated machine-building enterprises are presented. Since the majority of scientists investigate the rehabilitation potential on the basis of quantitative and qualitative characteristics of all available resources of the enterprise (financial, economic, production, technical, organizational and legal, labor), the basic components of the enterprise's rehabilitation potential are investigated, namely: production, financial, labor, marketing and investment potential. It is stated that the financial potential of the enterprise occupies a central place in the structure of the rehabilitation potential, since it directly affects the financial potential, implies the presence of a stable potential financial base of the enterprise and allows it to carry out continuous activity and achieve the strategic goals of the enterprise. It is proved that the assessment of the rehabilitation potential of the enterprise allows to determine the factors of influence that led to the reduction of the level of its individual elements and to make effective and effective management decisions on the implementation of the rehabilitation measures, or liquidation of the enterprise.