THEORETICAL ASPECTS OF MANAGEMENT OF INVESTMENTINNOVATIVE ACTIVITY OF AGRICULTURAL ENTERPRISES

Abstract

The article establishes that investments are necessary for the enterprises for the organization of effective process of production of qualitative production, ensuring profitable economic activity. The state is obliged to regulate and promote the creation of an attractive investment climate in the country, attract and direct investment in priority sectors of production to meet the priority needs of the population. Studies show that the economy of Ukraine now cannot meet the requirements of Western investors. Among the main reasons for the unattractiveness of the Ukrainian investment climate are the slow pace of reforming the economy, the legislative framework, as well as the irrational distribution of domestic investment – private and public, high taxes, excessive regulation and politicization of the economy. It is proved that when determining the feasibility of investing in the national economy, a foreign investor should also take into account the peculiarities of development and the available set of opportunities of each administrative-territorial unit. The lack of a sound methodological approach to the assessment of development does not allow a potential investor to determine the real state of affairs in a particular region and the country as a whole, which, as a result, can lead to a decrease in the volume of foreign capital in the domestic economy. The level of investment attractiveness of the Kherson region is estimated. It is revealed that the main reason for miscalculations in attracting foreign investment is that in Ukraine there is still no systematic policy on the formation of the investment climate. The results of the study can be used by all stakeholders, including public authorities and local self-government, leading enterprises in the region.