AIR PEOPLE AS ANTI-CRISIS REFORMERS ECONOMIC CHRONOTOPE

Abstract

The article considers a new phenomenon "people of air" and reveals their influence on the anti-crisis transformations of the economic chronotope. In the chronotope, the integrity of space, time and values is realized. It includes meanings, codes, memes, values, images, patterns as ideal expressions of the economy. The people of the air are connected with the new elite revolution and are conducting intense provocative activity, ambitious design with respect to economic transformations in the face of large-scale global risk. The activity of the people of air is connected with the technocratic thinking in the format of the target rationality. For the survival of mankind it is necessary to think in the coordinates of value rationality, when spiritual and moral values should fertilize economic decisions and actions. The man of air must selfactualize precisely as an integral personality. The study of the economic chronotope shows that it is formed by the intellectual elite through intense provocative activity, ambitious design of economic transformations in high-risk environments. Therefore, it is advisable to explore the new phenomenon of air people in the format of life-affirming spiritual values.