CRISIS MANAGEMENT OF THE ENTERPRISE IN THE CONDITIONS OF WAR

Abstract

The article examines the theoretical-methodological and practical principles of crisis management of the enterprise in the conditions of war. It is emphasized that in the scientific literature, insufficient attention is paid to the issue of ensuring the functioning and overcoming crisis phenomena in the activities of enterprises in difficult economic and military conditions. The concept of war is considered and the main features of war are defined. It is noted that during the war, institutions, phenomena, systems and mechanisms change and adapt to wartime, and the mechanism of crisis management of the enterprise is no exception. The differences between a traditional crisis and a wartime crisis at the enterprise are determined. The crisis in an enterprise caused by war is not the traditional crisis that enterprises often face, because is long and "chronic". The main elements of the crisis management mechanism of the enterprise, which acquire the peculiarities of their functioning during the war period, are considered. In particular, the purpose, main tasks, principles, diagnostics, strategies, methods and measures of crisis management in conditions of war are indicated. First, the company must establish a permanent monitoring of its activities, which includes diagnostics of the main financial and economic indicators of the company. The importance of tactical methods of the crisis management mechanism of the enterprise, which are aimed at the rapid improvement of the financial and economic indicators of the enterprise and are effective in conditions of high uncertainty, is emphasized. The following methods are considered: downsizing, outsourcing, regularization, benchmarking, modernization, diversification, merger and reengineering. Four phases of the operation of the enterprise during the war are defined: shock (the beginning of the war), adaptation to the war, functioning during the war, and the post-war period. Each phase has its own characteristics of the application of crisis management. It is indicated how the effectiveness of the crisis management of the enterprise during the war is evaluated.