THE ROLE OF SUSTAINABILITY REPORTING FOR INTERNATIONAL COMPANIES’ REPUTATION: A CASE OF CONTROVERSIAL INDUSTRIES
Abstract
The article analyzes the impact of non-financial reporting on the reputation of companies operating in controversial industries, such as the tobacco industry, the soft drink industry and the alcohol industry. The main advantages of using non-financial reporting from the point of view of all stakeholders were investigated. An assessment was made of companies representing the controversial industries and conducting non-financial reporting. Three international companies were selected for this study, namely Coca Cola, British American Tobacco and Heineken. The non-financial reports of these companies were analyzed for economic, environmental and social aspects. In the course of the work, the importance of reporting on sustainable development for companies operating even in areas that cause harm to human health and the environment was emphasized. The impact of non-financial reporting on reputation as well as the attractiveness of the company to investors was demonstrated. The authors conclude the essence of publishing sustainability reports on a regular basis.
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