THE ENTERPRISE'S INTERNATIONAL COMPETITIVENESS MANAGEMENT DESIGN DEVELOPMENT UNDER THE LOGISTICS PARADIGM

Abstract

The issue of developing an enterprise's logistics system's ability to support existing competitive advantages and business capabilities should be significantly updated, especially under the conditions of market struggle complications and business activity general level acceleration. Such a development becomes even more critical for economic entities involved in international interaction. The article aims is developing the theoretical and methodological foundations for ensuring the enterprise's competitiveness subject area improvement on a logistics basis. This aim has been achieved through a set of hypotheses about considering the impact of logistics paradigm changes on the parameters and factors of the company's competitive positioning. The central hypothesis is that the parameters of the logistics management design determine and are determined by the economic entity's competitive status. A series of additional hypotheses have been formed, which expand and detail the central assumption. These are the following hypotheses: the place of the economic entity within the international logistics chain defined the point of view on competition and considered it a synergistic reality; competitiveness management improvement must be based on the business-process system with its future digitalization and optimization; the logistics system stability is achieved through forming the sufficient potential for supporting the enterprise's international competitiveness and optimizing its supply chain position. The proposed hypotheses help develop practical recommendations about the enterprise's competitiveness management system synthesis and deployment, which considers the international context of the global logistics network activity. The differences between logistics management and control of an enterprise's logistics operations has been defined. The control of business process parameters, competitive advantages development, and enterprise's logistics activities improvement have been aggregated into the enterprise's competitiveness management framework. The description formalizing of the offered control contours made it possible to distribute the levers and tools for the managerial influence on the relevant management subjects implementation.