APPLICATION OF CLOSED-CYCLE ECONOMY BUSINESS MODELS IN UKRAINIAN REALITIES

Abstract

The article defines that one of the alternatives to the linear model of production and consumption, the existence of which provoked the global problems of today, is the concept of the economy of closed cycles or the circular economy, which provides for resource-efficient production and consumption, the preservation of products and their parts in closed production and sales cycles and reduction of the negative consequences of human activity for the environment, which determined the relevance of the article. The essence and main purpose of using closed-loop business models is considered. On the basis of a critical analysis of research on this issue, the signs of such business models are highlighted. The prerequisites for the transition to the economy of closed cycles, as one of the most important mechanisms for overcoming the global problems of humanity, are analyzed. The main areas of the emergence of circular business models are characterized, the development of which will improve the forecast of global economic development (due to the reduction of resource limitations to growth and the creation of additional value in various sectors). The possibilities of using circular business models in modern conditions by Ukrainian companies, depending on the sphere of their activity, are revealed. The existing classifications of circular economy business models are considered.The classification developed by Accenture specialists, under the auspices of the Ellen MacArthur Foundation, focused on the implementation of technologies that contribute to the use of fewer resources for the production of products and / or services, was examined and analyzed in detail; extending the service life of existing products and/or services through repair and restoration; completing the life cycle of products by recycling them. This was achieved using general scientific methods (system analysis, formalization) and methods of economic and statistical analysis (graphical, grouping, classification); A conclusion was made about the need to apply the analyzed techniques to Ukrainian realities. The main elements of the circular production process were systematized. The practical value of the conducted research lies in the possibility of developing a "roadmap" for the transition to a circular economy at different levels of public administration, as well as the strategy of long-term and sustainable development of individual companies.