MODELING OF STATE POLICY OF ECONOMIC DEVELOPMENT IN THE CULTURAL AND CREATIVE INDUSTRIES (CCI)

Abstract

The article is devoted to one of the most dynamic sectors of the world economic system - to the sector of cultural and creative industries and to the issue of modeling its economic development public policy. One of the current trends today is intensifycation of the transformation process of the subsidized cultural sector into a dynamic business environment through a combination social services and market mechanisms. The creative economy has the potential to support developing countries in diversifying production, exports and providing sustainable development. In a context pandemic COVID-19, the sector has suffered significant losses and today needs comprehensive support. The question of applying a strategic approach to the state policy of CCI economic development, which involves determining its main directions, has become acute. The system approach in modeling process can ensure the successful implementation of an such policy in practice. In the article are identificated strategic directions for the state policy of CCI economic development in Ukraine using the method of modeling, to ensure the holistic development of the sector, taking into account the specific risks in the absence of such a policy. The main method in the article is the method of modeling, as well as used of strategic and systematic approaches for studing and analysis of the public policy specifics in the field of cultural economy in such countries as Ukraine. In the article is presents the developed model of the economic development state policy of the CCI, which consists of the main directions, its main elements, as well as a group of management decisions aimed at the development of the sector. The modeling process is based on taking into account the possible risks of the lack of a holistic approach in the implementation of public policy in the Ukrainian CCI sector. The proposed model with the main directions and elements, further focused on the separation of subsectors in the CCI sector and the development of legislative support for their functioning, establishing intersectoral cooperation, the relationship of their development strategies, taking into account and minimizing risks associated with lack of policy in the field of culture, as well as creates the preconditions for the use of economic and mathematical apparatus to substantiate forecasts and prospects for adaptation of management decisions to the changing internal and external environment.