DEVELOPMENT PROSPECTS FOR SHARING ECONOMY IN UKRAINE
Abstract
The state of development of the sharing economy in the countries of Europe is researched and the theoretical principles of implementation and functioning of the sharing economy platforms in Ukraine is highlighted. Housing, transport, household services, as well as professional services and finance are the largest sectors of sharing economy. About half of all expenditures are expenditures on groceries and on eating outside the home as the study of the structure households’ expenditures showed. The ability of most people to spend money on holidays, purchasing cars and home appliances is limited due this condition. The programs that are offered within the framework of the sharing economy provide an opportunity for these people to meet their needs. The change of generations is an important social cause of the emergence of sharing economy. Almost a quarter of Ukrainian population are young people aged 18 to 34, who can create effective social communities and who are potential participants of sharing economy programs. Ridesharing services (services of joint trips), car sharing and household services are promising directions of the development of sharing economy in Ukraine.
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